MTV’s New Financial Aid Page

February 9, 2012

MTV offers a new financial aid program through Facebook. The new application is also being sponsored by a popular hip-hop artist. Two non-profit organizations named Get Schooled and College Board are working with MTV on the new Facebook application that will be called “My College Dollars.” The program will use demographic information with a user’s profile to match with targeted financial aid options.

Jake Urbanski is the senior publicist for MTV. He stated that the idea for the application was originally thought up a recent graduate at the University of Nevada, Las Vegas who wanted to make the financial aid process easier for students.

”We’ve heard the process can be overwhelming and it’s not always easy to find resources to help,” Urbanski said. “That’s why ‘My College Dollars’ was designed to utilize information already in your Facebook profile to allow you to easily apply and get a list of scholarships tailored just for you.”

College Board is already recognized for its information and scholarship search, as well as college search, on its website. It is one of the top websites for scholarship information and is used by thousands of students per semester to find new aid sources. Get Schooled is a non-profit organization that provides events, tips and tricks, scholarship advice and programs for youths trying to get into college. According to the organization’s website, the non-profit connects with people through social media sites.

Urbanski said that the application was launched in January and includes multiple video tutorials from Jason Derulo that show how to apply for the Free Application for Federal Student Aid, a required application for federal student aid. Colleges also require the FAFSA to be filled out and completed in advance to be able to put together a financial aid plan. The application also connects students to peers for support, providing a calendar with important deadlines and dates.

”We work closely with the College Board to make sure that we have a complete list of scholarships available to students in our database,” Urbanski said.

Since College Board has a long reputation of providing news and resources to students, it’s a big help that they are working with MTV to make the application more promising to students. The information for this application is factually correct, and there’s also the entertainment factor for the application with video tutorials by popular musicians like Derulo.


A spokesperson like Derulo helps talking to high school and college students. It’s the same information that a counselor or financial aid can tell you, but it certainly is different to be explained the federal grant process through the words of a popular musician like Derulo. That’s the factor that MTV is counting on to get students interested in the application.

Users have some concerns that their information will be used illegitimately by the application, but that’s not how the application works. The information is only used as a tool to get location data and information for specific scholarships based on interests. MTV has supported the application fully and has stated that it would not be involved in scamming its users.

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